UFC 329 wasn’t like that very It was as large because the UFC White Home, however shut.
On Thursday, UFC’s unique broadcast associate Paramount+ introduced viewership numbers for final weekend’s big-numbers occasion, which featured Conor McGregor’s return after a five-year layoff. The UFC 329 card had a complete viewers of 15.9 million viewers throughout the U.S. and Latin America, in accordance with Nielsen and Adobe Analytics. That quantity falls simply wanting final month’s UFC White Home occasion, which drew 17 million viewers in each markets.
UFC 329 additionally fell behind UFC Whitehouse in common viewership, with each markets averaging 6.5 million viewers, in comparison with 8.2 million for UFC Whitehouse in the identical class.
However UFC 329 surpassed UFC Whitehouse in a single key metric. UFC 329’s concurrent streams peaked at 8.3 million viewers in the course of the occasion, whereas UFC White Home drew simply 7.9 million viewers. This makes UFC 329 the second-largest simultaneous dwell stream occasion in Paramount+ historical past, behind solely Tremendous Bowl LVIII, which drew 11.5 million viewers.
Whereas UFC 329 might not measure as much as the UFC White Home in most metrics, the occasion continues to be an unqualified success, particularly when in comparison with different main UFC occasions previously. For comparability, the first-ever UFC card on FOX (that includes the heavyweight title combat between Cain Velasquez and Junior dos Santos) averaged 5.7 million viewers within the U.S. and peaked at 8.8 million viewers.
Of word, viewership tends to peak throughout the principle occasion of a combat card, and Conor McGregor vs. Max Holloway 2 solely lasted 69 seconds after McGregor suffered an instantaneous harm. Moreover, UFC 329 featured the World Cup quarterfinal match between Argentina and Switzerland, which can have affected the numbers.
